More than 100 million users worldwide now pay for Spotify Premium. Including free subscribers, it now has a total of 217 million monthly active users worldwide. In April 2018, Spotify began to allow Free users to listen on-demand to whatever songs they want for an unlimited number of times, as long as the song is on one of the user's 15 personalized discovery playlists.
From the first song you streamed at 12:01 a.m. on January 1 to the year’s hottest Spotify Single and everything in between, much of your year has been defined by what you listened to. Whether you celebrated your country’s football win with the sounds of “We Are the Champions,” or paid musical tribute to the legendary Aretha Franklin, your highs and lows are neatly recorded. So as you reflect on the past year, Spotify’s Wrapped is here to look back—and listen—with you.
Back by popular demand, Wrapped allows you to rediscover and share the music and podcasts that formed your personal soundtrack in 2018. Enter the site to enjoy a customized, interactive experience based on the music you’ve listened to this year.
For example, you can guess, then check, how many total minutes you streamed. Explore the number of new artists you discovered, your most-played songs and artists, and your top genres—and then share your results to your Instagram, Twitter and Facebook feeds with your personal Wrapped share card. Spotify Premium users will get to go a little deeper, with access to additional insights about their year in listening.
This year, we are also giving some Premium users a chance to take part in our global campaign by offering them the chance to see their share cards up in lights. If your Wrapped share card is worthy, submit it when prompted through the Wrapped site where it could be featured on billboards in key iconic locations around the world, including NYC’s Times Square, London’s Piccadilly Circus, and more.
- Spotify is currently the biggest music streaming service in the world, with 70 million paying subscribers as of February 2018, and between 150M and 200M total users.While the iTunes Music Store.
- April 24, 2018 2:15 PM ET. Which reduces the amount of mobile data the app uses by up to 75 percent — will entice even more users to its free tier. Spotify's in-house playlists, such as Rap.
- With Spotify for free, users gain easy access to favorite songs and discovering new music is made simpler—and it’s personalized for you. When you sign up, we’ll ask you about the artists you love, and we’ll deliver curated playlists that match your musical taste and personalized playlists, like Daily Mix.
Additionally, a number of our Premium fans within the U.S. received an exclusive early-access sneak peek of their Wrapped 2018 top artist in the form of a custom-made personalized puzzle. Once completed, the puzzle revealed whom they spent quality time with this year. Top artists included Halsey, LanaDelRey, and others.
After previewing their Wrapped, users will also be able to enjoy Tastebreakers, a personalized playlist that introduces you to new music from genres and artists you don’t normally explore—but ones that your personal taste profile hints that you’ll like.
And the fun doesn’t stop there. With the launch of2018 Artist Wrapped, we’re tipping our hats to artists too—giving them access to their own individualized Wrapped microsite. Artists and their teams can enjoy facts about fan listening throughout the year, including most popular songs by month, total fan hours streamed, how many fans they’ve gained this year, and more. By logging in toSpotify for Artists, any artist can discover how their music connected with fans across the globe—as long as they had music on Spotify and at least three listeners before October 31.
Who was your top artist of 2018? To find out, go to spotify.com/2018. The site is rolling out across markets in the coming days. Then, relive the best of your favorite artists and albums in a personalized playlist, or browse through the most-streamed songs and artists this year here.
Whether your top genre of 2018 was hip-hop, alternative rock, country, or ASMR, all we can say is: That’s a wrap.
*In all markets except the Middle East and North Africa
Spotify is adding some bells and whistles to its free app.
On Tuesday, the music streaming platform announced it has redesigned its mobile app for non-paying Spotify users. It now features new tools previously only available to premium subscribers, such as new music discovery, personalization and low data mode.
![2018 2018](/uploads/1/3/3/8/133868451/867221265.jpg)
The move is part of an effort to attract more paying subscribers. Spotify(SPOT) said 60% of premium users began on the free service.
'We're doing this because we know it will help us drive growth,' Gustav Söderström, Spotify's chief research and development officer, said at an event in New York City.
Users who don't pay $9.99 per month for the premium tier can now access 15 playlists on the app, such as Daily Mix and Discover Weekly. Daily Mix learns what types of music you listen to and suggest songs you may like. The popular Discover Weekly playlist is aimed at helping user's find new music.
Another new feature cuts down on data consumption by 75%. The premium app has long had an offline mode: Paying users can listen to pre-download playlists or songs without racking up cell phone bills.
There are 90 million users on its free tier, and 71 million paying subscribers. The company expects its overall audience could top 200 million monthly users by the end of this year.
The update marks the company's first major news announcement since it went public early this month.
It will roll out globally to users in the next few weeks.
Spotify Free Users 2018 Free
CNNMoney (New York) First published April 24, 2018: 10:50 AM ET